How does a pacific northwest regional bank, born from a small logging community express its identity in a high-rise building in downtown Los Angeles? We were commissioned to help solve this puzzle in the form of private bank for Umpqua’s high net-worth clients. The experience design package seeks to draw from pacific northwest natural materials, rhythms and textures to highlight the client’s brand elements in a new way. The resulting space addresses both patrons and associates to provide an engaging backdrop to facilitate daily social and psychological interactions.
LocationLos Angeles, CAArea4,800 sqftCompletion2019Firm of RecordTVARoleExperience Design with Chad Evans, Sector 3 Architecture
